Tracking Viewer Engagement with Analytics

Overview

The Video Activity page in Amplify provides you with a clear and organized view of all the videos you've created, and how recipients have interacted with them. For each video, you'll see key engagement metrics that help you understand the impact of your content.

This page makes it easy to track how people are responding to your videos. If a recipient hasn't viewed their video yet, Amplify will prompt you to consider re-sharing it. Based on the insights you see, you may also decide to take follow-up actions outside of Amplify.

In addition to engagement metrics, this page is also where you can take quick actions on each video, such as duplicating it or sharing it again.

Video Activity is accessed from the sidebar. Your most recent video activity also appears on the home page.

Note:
If a video was shared using the MP4 download option, viewer metrics won't be available. However, you can still use all the quick actions related to that video.


Viewing Your Video Activity

The Video Activity page shows a list of all the videos you've created, with one row for each video. Each row includes important details to help you track engagement at a glance. Use the tabs below to learn about each column.

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Recipient
The name of the individual or group with whom the video was shared. This information is captured during the video creation process when you enter recipient details. If you also provided additional information—such as company name or location—it will be displayed here as well.
When a recipient is actively viewing the video, an eye icon appears in place of their initials.
Hovering over the recipient's initials displays a play button you can use to preview the video.

Quick Actions

Quick actions are available from the Options menu, which you can access by clicking the three dots at the end of each row.

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The following three actions are available:

Duplicate video: Creates a copy of the video using the same content and personalization details. You can make changes before sharing it again.

Re-share with Original Recipient: Shares the video again with the original recipient, which can be useful as a reminder if they haven't viewed it yet. When re-sharing, you can select a different sharing method than the one originally used.

Access Video: This action varies based on how the video was originally shared:

  • View email template: displays the email template, which you can use to copy the subject and body again.
  • View video link: displays the link, which you can copy and share again. Any views using this link will be counted toward the % Viewed metrics.
  • Download again: allows you to download the video file again.

Notes

1.Click the refresh icon to see the most recent updates.
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2.Use the search bar at the top right of the page to find rows that match the recipient's name, location, or account.
▶ These details are entered during the video creation process.
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3.By default, rows are sorted by the Created on date in descending order. You can click any column header to sort the rows by that column instead.

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